Raintree Landscape & Design

Raintree Landscape & Design is a small business located in Danville, Indiana. They were looking for a new identity to be used on their invoices, website, social media pages, shirts, decals for their vehicles, and more.

It is a woman-owned company who wanted that to come off in their designs and color choices. 

Check out how the logo was applied. then keep scrolling to see my design process.

Sketching

Here are my initial sketches through the brainstorming and research phase.

Round 1

These are a few of the first round of concepts. Shawn immediately was drawn the option we continued with and eventually finalized.

Round 2

Shawn felt very compelled toward one design in particular and we moved forward to finalize the layout of the copy she wanted included. We discussed limiting the copy, however, being a small business in a small town, her business relied on the full company name and phone number being readily available.

Final Round

After selecting the layout, Shawn was ready to put her new logo everywhere!

Here is a side-by-side of the original logo that Shawn wanted to remain true to.